Brand culture

- Dec 08, 2016 -

"Branding, do cultures, compared to the jewelry industry and the apparel industry, at least five years behind the pace in enterprise culture was seen as a virtual thing, but what is worth doing, analyzing successful companies in other industries will be able to find the answer. "This is General Manager of the China jewelry network Mei Jianmeng point of view. Mentioned in the papers "in the next few years, Yiwu jewelry industry development from the current market-oriented to culture as the leading factor" he has been very insightful. He believed that an enterprise culture is the soul, "soul" is the deficiency of the dominating entity of decisive force. In fact, companies want to establish themselves in the market, must be created and widely publicize their brands through brand expanded its popularity. Brand culture is "branded" and "cultural" integration. In the progress of the society, in the process of alignment with the international market, jewelry enterprises to receive new messages in a new light, accepted consumer brands and culture is one of the necessary conditions.

Jewelry industry need to change ideas, innovations, so as to find a clear direction in a crisis, create new brilliance.


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